celebrating Tadej Pogačar’s 2025 sports award win and his new role as Trek ambassador:
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Tadej Pogačar Wins Prestigious 2025 Sports Award, Becomes Global Ambassador for Trek Bicycles
July 7, 2025 – In a momentous year for cycling, Tadej Pogačar, the Slovenian cycling sensation, has been awarded one of the highest honors in global sports—the 2025 World Sportsman of the Year Award. The accolade, awarded annually to an athlete whose performance has transcended their sport, is a testament to Pogačar’s brilliance both on and off the road.
Fresh off another dominant season in the professional cycling circuit, Pogačar’s win solidifies his legacy among the greatest cyclists of all time. His historic victory at the Giro d’Italia earlier this year, followed by a thrilling, dramatic finish at the Tour de France, captured the imagination of millions across the world.
But the good news didn’t stop there.
In a surprise announcement that sent waves across the cycling industry, Trek Bicycles, one of the world’s most recognized and innovative bike manufacturers, has appointed Tadej Pogačar as its Global Brand Ambassador. The partnership, the company says, goes far beyond traditional sponsorship—it’s a shared vision for the future of cycling, performance, and global community engagement.
A Season of Excellence
The 2025 season has arguably been Pogačar’s finest yet. At 26 years old, the Slovenian maestro showed not just strength but extraordinary tactical finesse, maturity, and resilience. His audacious attack on the Stelvio Pass during the Giro will go down in history as one of the boldest moves of modern cycling, while his last-stage battle with Remco Evenepoel in the Tour de France became an instant classic.
In the words of cycling legend Eddy Merckx, “Pogačar rides with the spirit of the old champions. He takes risks. He rides to win, not to survive.”
This style of riding, raw and emotionally charged, has turned Pogačar into a global icon—not just a cyclist, but a symbol of determination, elegance, and relentless pursuit of greatness.
Trek and Pogačar: A Partnership Beyond Racing
Trek’s decision to appoint Pogačar as its global ambassador marks a new chapter for the Wisconsin-based company. Known for innovation and bold designs, Trek sees Pogačar as more than a world-class athlete. “Tadej embodies the future of cycling—visionary, fearless, and deeply connected to the soul of the sport,” said John Burke, CEO of Trek.
According to Trek’s statement, Pogačar’s role will include:
Innovation Collaboration: Working with Trek’s engineers on the next generation of road bikes, including aerodynamic designs tailored to the demands of Grand Tour racing.
Global Youth Programs: Leading Trek’s “Ride to Rise” initiative, a global campaign to provide bikes, gear, and training to underprivileged youth in over 30 countries.
Sustainable Mobility Advocacy: Promoting clean, bike-friendly urban transportation systems as a solution to climate change and traffic congestion.
“Cycling gave me everything,” Pogačar said at the press conference in Geneva. “It gave me freedom as a child, purpose as a teenager, and joy as a professional. With Trek, I want to give that feeling back to the world—especially to kids who’ve never known what it’s like to ride free.”
Inspiring a New Generation
The partnership is already making waves on social media. A teaser video titled “Ride Without Limits,” featuring Pogačar sprinting through iconic landscapes—from the Dolomites to the streets of Tokyo—went viral within hours of its release. In it, he narrates a message that reflects his ethos:
> “It’s not just about winning. It’s about feeling the wind on your face. It’s about flying when your legs scream. It’s about pushing boundaries—yours and the world’s.”
The video ends with a shot of a young girl in Nairobi receiving her first Trek bicycle through the Ride to Rise program, her smile echoing the joy that started Pogačar’s journey.
The Global Face of a Global Brand
Trek executives have confirmed that Pogačar will feature prominently in their 2025 and 2026 global campaigns, not just for racing gear but also for their urban commuter lines and e-bike innovations. In a world increasingly leaning toward eco-conscious mobility, Pogačar’s appeal transcends the peloton.
“Tadej connects with commuters in Amsterdam, weekend warriors in California, and kids in rural Vietnam,” said Trek’s Chief Marketing Officer, Leila Cho. “He’s not just a cyclist. He’s a movement.”
Looking Ahead
With two Grand Tours in 2025 already under his belt and whispers of a triple attempt at the Vuelta a España later this season, Pogačar shows no signs of slowing down. His dual role as elite athlete and global ambassador is rare—but fitting for someone whose heart seems as expansive as his talents.
Fans around the world now watch not only for his attacks in the mountains or his time trial dominance, but also for what he represents: a new era of cycling—one that is bold, inclusive, sustainable, and full of hope.
As one young fan in São Paulo tweeted after the news broke:
> “Pogačar rides like he’s painting the road. Now he’s helping others find their canvas.”
Final Words
In the world of sport, few athletes manage to transcend their discipline. Fewer still redefine it.
Tadej Pogačar is doing both.
And now, with Trek by his side, the road ahead looks brighter—not just for him, but for the millions who dream of riding alongside him, even if only in spirit.
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