Tadej Pogačar Named 2025 Sportsman of the Year and Global Ambassador for Trek
In a historic moment for the world of cycling, Tadej Pogačar has been named the 2025 Sportsman of the Year, adding yet another accolade to his already glittering career. The Slovenian sensation, who continues to redefine the limits of endurance and versatility in professional cycling, also announced a new role as a global ambassador for Trek, one of the most iconic brands in cycling.
The award comes after a season many are already calling legendary. Pogačar claimed victories in multiple major stage races, including a third overall win at the Giro d’Italia and his fifth Tour de France title, placing him in an elite echelon of the sport’s greatest riders. He also dominated in the Spring Classics, securing both Liège–Bastogne–Liège and Strade Bianche with signature long-range attacks that left fans and rivals in awe.
“It’s been an unforgettable year,” said Pogačar during the award ceremony in Monaco. “I’ve had the best team behind me, incredible support from fans, and now this honor—it’s truly humbling.”
Pogačar’s recognition extends beyond his race results. His sportsmanship, resilience, and charismatic personality have made him a global icon, transcending the world of cycling. His collaboration with Trek as a global ambassador marks a new chapter in his career and aims to inspire the next generation of cyclists.
As part of his ambassador role, Pogačar will work closely with Trek on product development, youth cycling initiatives, and global outreach. While he continues to race for UAE Team Emirates, this strategic partnership will see him promote cycling culture worldwide through events, education, and social initiatives.
“Tadej represents everything we believe in—passion, innovation, and pushing boundaries,” said Trek CEO John Burke. “We’re thrilled to welcome him to the Trek family.”
With the Olympics on the horizon and more Grand Tours ahead, the 26-year-old shows no signs of slowing down. Pogačar’s blend of humility, unmatched talent, and global appeal has elevated him from champion to cultural icon—a rare figure who continues to redefine the limits of what’s possible on two wheels.
