## 🚀 Catch12: A Bold New Venture
On **June 23, 2025**, Ja Morant—alongside his family and close collaborators—officially launched **Catch12**, a “cutting-edge media company” focused on storytelling, culture, community impact, and content creation across mediums like film, digital, music, and immersive experiences ([einpresswire.com][1]). Headquartered in Memphis, Tennessee, Catch12 aims to “reclaim the narrative and amplify authentic voices from the culture—starting with his own” ([einpresswire.com][1]).
As the **Chairman of the Board**, Ja brings his signature leadership and creativity off the court, ensuring the company’s content reflects his vision of bold, authentic storytelling ([catch12.com][2]).
—
## Leadership & Team
Catch12 is structured as a true family and team enterprise:
* **Ja Morant – Chairman**: Known for his explosive athleticism and leadership on the court, Ja champions initiatives empowering youth via sports, mentorship, and creative storytelling ([catch12.com][2]).
* **Phil “Uncle Phil” Morant – CEO**: Ja’s uncle, dubbed “Uncle Phil,” brings both business savvy and personal mentorship. He emphasizes a philosophy of gradual mastery—“first year, learn it; second year, master it; third year, tear it up”—to drive the company’s mission to tell generational, culturally resonant stories ([catch12.com][2]).
* **Berry Winn – COO**: A seasoned media executive who has founded successful content and product startups like Volume10 and OneTwo Media. Berry brings two decades of experience in digital media strategy, operational execution, and revenue scaling ([catch12.com][2]).
* **Davonte “Dtap” Pack – Director of Strategic Partnerships**: Best known as Ja’s long-time friend and business strategist, with a history as an NAIA All-American and collaborator with major brands like Nike, Hulu, and Goldman Sachs. Dtap plays a key role in forging partnerships and mentoring youth through foundations like MBNO ([catch12.com][2]).
Additionally, prominent members of **Team Morant**, including Tee Morant (Ja’s father) and others close to Ja, play essential roles across mentorship, operations, and content creation ([catch12.com][2]).
—
## Mission & Core Initiatives
Catch12’s stated mission is expansive yet deeply personal: **“WE DON’T JUST TELL STORIES. WE CREATE IMPACT.”** ([catch12.com][2]). The company’s framework includes:
1. **Media Production**
* *Mini-documentaries*, branded series, and exclusive interviews featuring rising talent and cultural icons.
* Already in production: a docu-series based on the **Tee’d Up Podcast**, chronicling the Morant family’s inner circle, and a full-length documentary following Ja’s youth basketball initiative, **Twelve Time** ([northeast.newschannelnebraska.com][3]).
2. **Youth Development & Sports**
* Builds upon Ja’s existing **Twelve Time** AAU basketball program targeting 6th and 7th graders in the South Carolina and Georgia area ([reddit.com][4], [commercialappeal.com][5]).
* Incorporates additional programming like basketball pro-camps and mentorship opportunities.
3. **Philanthropy & Community**
* Connects to the **MBNO Foundation** (My Brothers No Others), co-founded by Ja and Dtap Pack, which held a youth camp on Christmas Eve 2024 in Memphis ([catch12.com][2]).
* Reflects Ja’s ongoing dedication to community-focused efforts, such as a \$3.6 million youth shelter project ([motorcyclesports.net][6]).
4. **Cultural & Brand Partnerships**
* Leveraging Dtap’s network, Catch12 is positioned to collaborate with major brands and entertainment platforms.
* Ja’s signature partnerships—like his Nike shoe line—and rising global recognition add strategic value to the company ([si.com][7], [catch12.com][2]).
—
## Connecting the Dots: Broader Context
### 1. **From On-Court to Off-Court Impact**
Throughout his career, Ja has alternated between dazzling highlights (e.g., returning from suspension with a 31‑point comeback in December 2023 ([reddit.com][8])) and overcoming adversity—both on the court and in life ([clutchpoints.com][9]). Catch12 marks a deliberate pivot: asserting agency over his narrative, channelling creativity, and contributing back to his community.
### 2. **Youth & Mentorship at the Core**
The **Twelve Time AAU program**, launched in early 2024 for South Carolina and Georgia youth ([commercialappeal.com][5]), and the **pro-camps** hold consistent alignment with the company’s mission to shape the next generation.
### 3. **Influencer-Athlete Model**
Catch12 mirrors a growing trend: elite athletes founding media and lifestyle brands—think LeBron’s Uninterrupted or Steph’s production deals. But with a Memphis base and a family foundation, Catch12 brings a stronger personal and regional focus.
### 4. **Strategic Timing**
With a \$32 million Nike deal secured and reportedly contributing \$15 million to Memphis youth programs ([northeast.newschannelnebraska.com][3], [sportpulse.com.ng][10]), Catch12 is well-funded and positioned for meaningful impact. Additionally, the business saw personnel shifts—such as Morant leaving Lift Sports Management in June 2025 ([clutchpoints.com][11])—suggesting a refocus on ownership and autonomy.
—
## What Lies Ahead
### 🎥 Content Rollout
Catch12’s initial slate will include new episodes of Tee’d Up and a deeper look at **Twelve Time** through documentary form—tentatively featuring community members, advocates, and young players ([northeast.newschannelnebraska.com][3]).
### 🤝 Strategic Partnerships
Thanks to Dtap’s network and Berry Winn’s entrepreneurial background, partnerships are likely with streaming platforms, sports brands, and nonprofits. We can expect branded series, cultural collaborations, and youth-focused initiatives.
### 📍 Memphis and Beyond
Though rooted in Memphis, the focus on South Carolina/Georgia youth and broader content distribution suggest Catch12 intends to operate on a national—and potentially global—scale.
### 🌱 Future Verticals
Phil Morant hinted at expansion into “media, investment, and cultural innovation.” This could mean:
* Investment arms (e.g., funding startups or community businesses)
* Event/experience production (e.g., concerts, workshops)
* Lifestyle brand extensions (apparel, music, etc.) ([northeast.newschannelnebraska.com][3]).
—
## Why It Matters
1. **Athlete-led Control**
Catch12 is a strategic move to own narratives built around real experience—not team media or external producers. It gives Ja and his inner circle creative and financial leverage.
2. **Authentic to His Story**
From his Southern roots to struggles with authority and now reinvention, the venture is more than brand-building; it’s legacy crafting rooted in personal transformation.
3. **Community-Centric**
By combining media with direct community programs (Twelve Time, MBNO), Catch12 becomes a force for storytelling *and* tangible change.
4. **Business Growth**
With high-profile deals and solid backers, Catch12 is positioned to be a financially sustainable enterprise—beyond Ja’s eligibility window in the NBA, it can continue evolving.
—
## Closing Thoughts
Catch12 stands out as a thoughtful evolution for Ja Morant and his family. It goes beyond celebrity branding—melding creativity, culture, and community into a single enterprise. From media production to youth development and strategic partnerships, the company reflects a mosaic of the Morant family’s values.
If executed authentically, Catch12 could:
* Build lasting narrative infrastructure for underrepresented voices.
* Offer real mentorship to emerging athletes.
* Diversify revenue streams via content, investments, and brand collaborations.
* Cement Ja’s legacy not just as an athlete, but as a storyteller, entrepreneur, and community leader.
—
## TL;DR Summary (≈250 words)
* **Launch Date**: June 23, 2025.
* **What**: Catch12—a media company spearheading storytelling, sports, culture, and social impact.
* **Leadership**: Ja Morant (Chairman), Phil Morant (CEO), Berry Winn (COO), Dtap Pack (Partnerships).
* **Roots**: Builds on Ja’s youth AAU program (“Twelve Time”), MBNO Foundation, and Tee’d Up Podcast.
* **Mission**: Amplify real stories, create impact, empower underserved communities.
* **Context**: Follows sponsorship success, personal growth, and strategic career moves.
* **Outlook**: Content premieres (doc-series, podcasts), partnerships forthcoming, possible expansion into investing and experiences.
* **Significance**: Represents athlete-led narrative control, creates community value, and builds long-term brand.
—
In short, **Catch12** is the next chapter of Ja Morant’s unfolding journey—from electrifying moments on the court to curating stories that resonate off it. Let me know if you’d like to explore their upcoming projects, youth program specifics, or deeper financial and structural details!
[1]: https://www.einpresswire.com/article/823959654/nba-superstar-ja-morant-and-the-morant-family-launch-catch12-a-bold-media-company-redefining-storytelling-and-culture?utm_source=chatgpt.com “NBA Superstar Ja Morant and The Morant Family Launch Catch12, A Bold Media Company Redefining Storytelling and Culture”
[2]: https://www.catch12.com/?utm_source=chatgpt.com “Catch 12 | Creative Powerhouse”
[3]: https://northeast.newschannelnebraska.com/story/52872237/nba-superstar-ja-morant-and-the-morant-family-launch-catch12-a-bold-media-company-redefining-storytelling-and-culture?utm_source=chatgpt.com “NBA Superstar Ja Morant and The Morant Family Launch Catch12, A Bold Media Company Redefining Storytelling and Culture – NORTHEAST – NEWS CHANNEL NEBRASKA”
[4]: https://www.reddit.com/r/nba/comments/17arwpi?utm_source=chatgpt.com “‘Then the alligators got him’: Inside Ja Morant’s 18-month downfall”
[5]: https://www.commercialappeal.com/story/sports/nba/grizzlies/2024/01/29/ja-morant-aau-twelve-time-grizzlies-nike-eybl/72403954007/?utm_source=chatgpt.com “Grizzlies’ Ja Morant creating ‘Twelve Time’ AAU basketball program”
[6]: https://motorcyclesports.net/ja-morant-rises-above-controversy-with-3-6m-shelter-for-youth-and-heartfelt-messages-to-fans/?utm_source=chatgpt.com “Ja Morant rises above controversy with $3.6M shelter for youth and heartfelt messages to fans”
[7]: https://www.si.com/nba/grizzlies/news/ja-morant-makes-exciting-announcement-01hzwhxvfmfn?utm_source=chatgpt.com “Exciting Ja Morant News Announced”
[8]: https://www.reddit.com/r/nba/comments/18rr91i?utm_source=chatgpt.com “Ja Morant leads the Grizzlies to a 14-point comeback win against the Pelicans to remain undefeated since returning from his 25-game suspension: 31 PTS │ 5 REB │ 7 AST │ 1 STL │ 2 BLK │ 12-24 FG │ 6-8 FT”
[9]: https://clutchpoints.com/nba/memphis-grizzlies/grizzlies-news-ja-morant-makes-agency-move-offseason/?utm_source=chatgpt.com “Grizzlies news: Ja Morant makes surprising agency move before offseason”
[10]: https://www.sportpulse.com.ng/2025/04/20/good-news-memphis-grizzlies-star-ja-morant-seals-32-million-endorsement-deal-donates-15-million-to-program/?utm_source=chatgpt.com “GOOD NEWS: Memphis Grizzlies Star Ja Morant Seals $32 Millio..,..”
[11]: https://clutchpoints.com/nba/memphis-grizzlieHere’s an in-depth, roughly 1,000‑word exploration of Ja Morant’s announcement and what Catch12 represents—a comprehensive dive into the people, the mission, and the context behind this milestone.
—
## 🚀 Catch12: A Bold New Venture
On **June 23, 2025**, Ja Morant—alongside his family and close collaborators—officially launched **Catch12**, a “cutting-edge media company” focused on storytelling, culture, community impact, and content creation across mediums like film, digital, music, and immersive experiences ([einpresswire.com][1]). Headquartered in Memphis, Tennessee, Catch12 aims to “reclaim the narrative and amplify authentic voices from the culture—starting with his own” ([einpresswire.com][1]).
As the **Chairman of the Board**, Ja brings his signature leadership and creativity off the court, ensuring the company’s content reflects his vision of bold, authentic storytelling ([catch12.com][2]).
—
## Leadership & Team
Catch12 is structured as a true family and team enterprise:
* **Ja Morant – Chairman**: Known for his explosive athleticism and leadership on the court, Ja champions initiatives empowering youth via sports, mentorship, and creative storytelling ([catch12.com][2]).
* **Phil “Uncle Phil” Morant – CEO**: Ja’s uncle, dubbed “Uncle Phil,” brings both business savvy and personal mentorship. He emphasizes a philosophy of gradual mastery—“first year, learn it; second year, master it; third year, tear it up”—to drive the company’s mission to tell generational, culturally resonant stories ([catch12.com][2]).
* **Berry Winn – COO**: A seasoned media executive who has founded successful content and product startups like Volume10 and OneTwo Media. Berry brings two decades of experience in digital media strategy, operational execution, and revenue scaling ([catch12.com][2]).
* **Davonte “Dtap” Pack – Director of Strategic Partnerships**: Best known as Ja’s long-time friend and business strategist, with a history as an NAIA All-American and collaborator with major brands like Nike, Hulu, and Goldman Sachs. Dtap plays a key role in forging partnerships and mentoring youth through foundations like MBNO ([catch12.com][2]).
Additionally, prominent members of **Team Morant**, including Tee Morant (Ja’s father) and others close to Ja, play essential roles across mentorship, operations, and content creation ([catch12.com][2]).
—
## Mission & Core Initiatives
Catch12’s stated mission is expansive yet deeply personal: **“WE DON’T JUST TELL STORIES. WE CREATE IMPACT.”** ([catch12.com][2]). The company’s framework includes:
1. **Media Production**
* *Mini-documentaries*, branded series, and exclusive interviews featuring rising talent and cultural icons.
* Already in production: a docu-series based on the **Tee’d Up Podcast**, chronicling the Morant family’s inner circle, and a full-length documentary following Ja’s youth basketball initiative, **Twelve Time** ([northeast.newschannelnebraska.com][3]).
2. **Youth Development & Sports**
* Builds upon Ja’s existing **Twelve Time** AAU basketball program targeting 6th and 7th graders in the South Carolina and Georgia area ([reddit.com][4], [commercialappeal.com][5]).
* Incorporates additional programming like basketball pro-camps and mentorship opportunities.
3. **Philanthropy & Community**
* Connects to the **MBNO Foundation** (My Brothers No Others), co-founded by Ja and Dtap Pack, which held a youth camp on Christmas Eve 2024 in Memphis ([catch12.com][2]).
* Reflects Ja’s ongoing dedication to community-focused efforts, such as a \$3.6 million youth shelter project ([motorcyclesports.net][6]).
4. **Cultural & Brand Partnerships**
* Leveraging Dtap’s network, Catch12 is positioned to collaborate with major brands and entertainment platforms.
* Ja’s signature partnerships—like his Nike shoe line—and rising global recognition add strategic value to the company ([si.com][7], [catch12.com][2]).
—
## Connecting the Dots: Broader Context
### 1. **From On-Court to Off-Court Impact**
Throughout his career, Ja has alternated between dazzling highlights (e.g., returning from suspension with a 31‑point comeback in December 2023 ([reddit.com][8])) and overcoming adversity—both on the court and in life ([clutchpoints.com][9]). Catch12 marks a deliberate pivot: asserting agency over his narrative, channelling creativity, and contributing back to his community.
### 2. **Youth & Mentorship at the Core**
The **Twelve Time AAU program**, launched in early 2024 for South Carolina and Georgia youth ([commercialappeal.com][5]), and the **pro-camps** hold consistent alignment with the company’s mission to shape the next generation.
### 3. **Influencer-Athlete Model**
Catch12 mirrors a growing trend: elite athletes founding media and lifestyle brands—think LeBron’s Uninterrupted or Steph’s production deals. But with a Memphis base and a family foundation, Catch12 brings a stronger personal and regional focus.
### 4. **Strategic Timing**
With a \$32 million Nike deal secured and reportedly contributing \$15 million to Memphis youth programs ([northeast.newschannelnebraska.com][3], [sportpulse.com.ng][10]), Catch12 is well-funded and positioned for meaningful impact. Additionally, the business saw personnel shifts—such as Morant leaving Lift Sports Management in June 2025 ([clutchpoints.com][11])—suggesting a refocus on ownership and autonomy.
—
## What Lies Ahead
### 🎥 Content Rollout
Catch12’s initial slate will include new episodes of Tee’d Up and a deeper look at **Twelve Time** through documentary form—tentatively featuring community members, advocates, and young players ([northeast.newschannelnebraska.com][3]).
### 🤝 Strategic Partnerships
Thanks to Dtap’s network and Berry Winn’s entrepreneurial background, partnerships are likely with streaming platforms, sports brands, and nonprofits. We can expect branded series, cultural collaborations, and youth-focused initiatives.
### 📍 Memphis and Beyond
Though rooted in Memphis, the focus on South Carolina/Georgia youth and broader content distribution suggest Catch12 intends to operate on a national—and potentially global—scale.
### 🌱 Future Verticals
Phil Morant hinted at expansion into “media, investment, and cultural innovation.” This could mean:
* Investment arms (e.g., funding startups or community businesses)
* Event/experience production (e.g., concerts, workshops)
* Lifestyle brand extensions (apparel, music, etc.) ([northeast.newschannelnebraska.com][3]).
—
## Why It Matters
1. **Athlete-led Control**
Catch12 is a strategic move to own narratives built around real experience—not team media or external producers. It gives Ja and his inner circle creative and financial leverage.
2. **Authentic to His Story**
From his Southern roots to struggles with authority and now reinvention, the venture is more than brand-building; it’s legacy crafting rooted in personal transformation.
3. **Community-Centric**
By combining media with direct community programs (Twelve Time, MBNO), Catch12 becomes a force for storytelling *and* tangible change.
4. **Business Growth**
With high-profile deals and solid backers, Catch12 is positioned to be a financially sustainable enterprise—beyond Ja’s eligibility window in the NBA, it can continue evolving.
—
## Closing Thoughts
Catch12 stands out as a thoughtful evolution for Ja Morant and his family. It goes beyond celebrity branding—melding creativity, culture, and community into a single enterprise. From media production to youth development and strategic partnerships, the company reflects a mosaic of the Morant family’s values.
If executed authentically, Catch12 could:
* Build lasting narrative infrastructure for underrepresented voices.
* Offer real mentorship to emerging athletes.
* Diversify revenue streams via content, investments, and brand collaborations.
* Cement Ja’s legacy not just as an athlete, but as a storyteller, entrepreneur, and community leader.
—
## TL;DR Summary (≈250 words)
* **Launch Date**: June 23, 2025.
* **What**: Catch12—a media company spearheading storytelling, sports, culture, and social impact.
* **Leadership**: Ja Morant (Chairman), Phil Morant (CEO), Berry Winn (COO), Dtap Pack (Partnerships).
* **Roots**: Builds on Ja’s youth AAU program (“Twelve Time”), MBNO Foundation, and Tee’d Up Podcast.
* **Mission**: Amplify real stories, create impact, empower underserved communities.
* **Context**: Follows sponsorship success, personal growth, and strategic career moves.
* **Outlook**: Content premieres (doc-series, podcasts), partnerships forthcoming, possible expansion into investing and experiences.
* **Significance**: Represents athlete-led narrative control, creates community value, and builds long-term brand.
—
In short, **Catch12** is the next chapter of Ja Morant’s unfolding journey—from electrifying moments on the court to curating stories that resonate off it. Let me know if you’d like to explore their upcoming projects, youth program specifics, or deeper financial and structural details!
[1]: “NBA Superstar Ja Morant and The Morant Family Launch Catch12, A Bold Media Company Redefining Storytelling and Culture”
[2]: “Catch 12 | Creative Powerhouse”
[3]: .com “NBA Superstar Ja Morant and The Morant Family Launch Catch12, A Bold Media Company Redefining Storytelling and Culture – NORTHEAST – NEWS CHANNEL NEBRASKA”
[4]: “‘Then the alligators got him’: Inside Ja Morant’s 18-month downfall”
[5]: “Grizzlies’ Ja Morant creating ‘Twelve Time’ AAU basketball program”
[6]: “Ja Morant rises above controversy with $3.6M shelter for youth and heartfelt messages to fans”
[7]: “Exciting Ja Morant News Announced”
[8]: “Ja Morant leads the Grizzlies to a comeback win against the Pelicans to remain undefeated since returning from his 25-game suspension: 31 PTS │ 5 REB │ 7 AST │ 1 STL │ 2 BLK │ 12-24 FG │ 6-8 FT”
[9]: “Grizzlies news: Ja Morant makes surprising agency move before offseason”
[10]: “GOOD NEWS: Memphis Grizzlies Star Ja Morant Seals $32 Millio..,..”
[11]: “Grizzlies news: Ja Morant makes surprising agency move before offseason”
s/grizzlies-news-ja-morant-makes-agency-move-offseason?utm_source=chatgpt.com “Grizzlies news: Ja Morant makes surprising agency move before offseason”
